CCMA 2011-12 Excellence in Student Media Advertising Awards

Best B&W Advertisement

  1. Mt. San Antonio, MountieWire.com, Beatrice Alcala and Brigette Lugo
    “Clever take on ‘Got Milk’ with the milk mustache being newsprint and tying to the ‘got news?’ headline with the URL right below.”
  2. California State University, Fresno, Lollicup, Brandon Ocegueda
  3. California Polytechnic State University, San Luis Obispo, Emily Hsiao

Best Color Advertisement

  1. Glendale Community, El Vaq, Jessica Bourse
    “Nice use of color for contrast.  The headline ties to the artwork and the individual with the idea stands out from the crowd through use of color.”
  2. California State University, Fresno, Pregnancy Care Center, Brandon Ocegueda
  3. San Jose State University, Allan Salon

Best Group Promotion

  1. Staff, California State University, Chico, Orion Housing Guide
    “Best example of a group promotion.  Quality production; table of contents guides reader; even house ads fit with theme of section.”
  2. Staff, California State University, Chico, Orion Coupon Clipper
  3. Brandon Ocegueda, California State University, Fresno, Halloween pages

Best Sales Promotion Materials

  1. Brad Matsushita, Mustang Daily, California Polytechnic State University, San Luis Obispo, Media Kit
    “Great overall layout.  Nice use of photography. Easy-to-follow icons.  Even the individual sales sheets follow the overall design.”
  2. Mark Rojas, The Orion, California State University, Chico, Media Kit
  3. Tiffany Le & Liz Hernandez, Daily Titan, California State University, Fullerton, Media Kit

Best Online Ad

  1. California State University, Fresno, Honda, Brandon Ocegueda
    “Dominant visual draws in audience, Good use of animation.”
  2. California State University, Chico, Author promotion, Mark Rojas
  3. San Jose State University, International House, Virginia Ochi

Best Online Promotion

  1. Karoun Kasraie & Brad Aldridge, University of California, Berkeley, Daily Californian Media Kit
    “Excellent use of the web for rates and demographics; easy to navigate; strong selling proposition.”
  2. Staff, California State University, Chico, The Orion, Facebook promotion
  3. Staff, California State University, Northridge, Daily Sundial, Sundial QR code promotion