Welcome! The California College Media Association is a statewide organization of four-year college and university journalism programs. The goal of this association is to foster cooperation and collaboration among colleges in California and the West.
In August and September we will hold two day-long training sessions for student staff at college newspapers. Please note the early-bird discount for both sessions expires on August 15.
And in association with the Society for News Design we are able to offer an all-day session on news design in Las Vegas.
COLLEGE NEWSPAPER ADVERTISING WORKSHOP
Download Ad Workshop registration form here
Saturday, August 23, San Jose State University, San Jose, CA — 9 a.m. to 4 p.m. (lunch included with your registration)
This always popular session will include presentations by members of the San Jose Mercury News advertising staff as well as other professional newspaper sales execs and reps. Current agenda includes the following:
- Creative design examples
- Interactive and print sales (selling your audience)
- Prospecting, opening and preparing
- Answering objections and closing
- Mobile/cellular advertising: repurposing your paper for increased new sales
- Panel of former students who are now professional sales people: “If I knew then what I know now”
For more information on the advertising training (including hotel information for out-of-town attendees), contact Tim Hendrick, Assistant Professor, Advertising, San Jose State University, (408) 924 3275, thendrick@casa.sjsu.edu.
COLLEGE NEWSPAPER SPORTS WORKSHOP
Download Sports Bootcamp registration form here
Saturday, September 20, Loyola Marymount University, Los Angeles, CA — 9 a.m.-10 p.m. (lunch included with your registration)
This newly created session will focus on all aspects of creating a great sports section, including:
- Organizing and managing your staff
- Covering a beat (including blogging)
- Layout and design
- Column writing
***ADDED BONUS: Included in the registration fee for the first 40 registered attendees is an exclusive tour of the Dodger Stadium press box, a chance to meet and greet Dodger media personnel, and a ticket to the S.F. Giants vs. L.A. Dodgers game that night. Sessions run 9 a.m.-3:30 p.m.; attendees then depart for Dodger Stadium for press box tour and game (first pitch at 7 p.m.)
For more information on the Sports Writer/Editor Training, contact, Tom Nelson, Director of Student Media, Loyola Marymount University, (310) 338-5141, tnelson@lmu.edu
These popular day-long events have limited space and always fill up fast, so please register now to avoid being shut out.
THE STUDENT NEWS DESIGN WORKSHOP
Check out this Website of the Society of News Design for more information
Sunday, September 7
10 a.m. to 4 p.m.
Red Rock Casino Hotel
Las Vegas, NV
Learn about networking, typography, design for public journalism and other issues in visual journalism from some of the leaders in the field. Students will also be able to get portfolio critiques and enter The Intern competition, in which winners land prestigious internships.
Cost: Free
(Students can also participate in the Society for News Design’s professional workshop Sept. 7-9 at discounted rates of $220 to $345. For more information go to http://www.sndvegas.com/students/)
Hotel rooms at the Red Rock Casino Hotel are available at the convention rate of $179.99 per night for single or double occupancy.
On March 1, the California College Media Association showcased the best in student journalism in the state at a gala awards presentation at the Holiday Inn Golden Gateway in San Francisco.
This year’s winners were chosen from more than 900 entries in more than 75 categories for editorial, photo, design and advertising content in newspapers, magazine and online publications. More than 300 awards were presented to students from 22 publications from four-year colleges and universities in California.